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Every researcher knows the feeling: your topic is complex, your data are complicated and your time is scarce. And yet, whether at a family gathering, for a journalist, for your faculty blog or for the stakeholders of your project, you want to make it clear in a short time why your work matters. The annual PRESS>SPEAK competition helps researchers do exactly that. Four participants share their experiences and their best communication tips.

Your research has something special that you want to share with a large audience. That little corner of knowledge that you fully immerse yourself in, to break it open and make it understandable for people outside your domain. Clarifying without simplifying. You choose which details to mention or not, and you engage your audience in a story that invites them to search for more information. Sounds challenging? Definitely, but it’s increasingly necessary for any researcher.