After four years of PhD training, Ana and Cristian publicly defended their doctoral theses a few weeks ago. With only three months of difference on their starting dates, they had a common passion for Marketing communications and their role in nowadays’ digital brand communications. Nevertheless, they also shared supervisors, an office, and the difficulties and joys of a long-lasting doctoral endeavor. Here, they discuss some of their thoughts about the implications of coming to Belgium for a PhD, the language challenge, and the need to develop a strong collaboration team.
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Bijna iedereen leest wel eens reviews op het internet. Die reacties (en de manier waarop een onderneming er al dan niet op reageert) hebben wel degelijk invloed op de consument, blijkt uit het doctoraatsonderzoek van Ana Isabel Lopes (UAntwerpen).
The COVID-19 pandemic has changed daily routines drastically. It is interesting to see that business practices and, even more specifically, marketing practices have changed and are changing. In this post we would like to give a helicopter view of how COVID-19 seems to change marketing across all of its levels.