Researchers are increasingly asked to share their expertise in the media, sometimes in response to their own research, sometimes to provide context for current events. That visibility creates opportunities. It shows what UAntwerp stands for: sharing knowledge, bringing nuance and contributing to debates in society. In most cases, media interactions run smoothly: researchers are given the space to share their expertise and work with journalists who approach things carefully and accurately. But media attention also brings responsibility. And pressure.
What does a media appearance involve? How do researchers stay true to their scientific integrity? How do they deal with framing, pressure and reactions? Let’s take a look behind the scenes.
