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How do you create societal or economic added value with research? ‘More and more researchers are thinking about valorisation, but do not know how to go about this. That is what we are here for.’ Kris Asnong of Antwerp Valorisation & Development, Jurgen Joossens of the Valorisation Office and Professor Silvia Lenaerts, Vice-Rector for Valorisation, explain why and especially how our university wants to stimulate valorisation.