Business and Economics
In the months before Christmas, advertisers try to seduce the children (and their parents and family) even more than usual with their campaigns on multiple platforms (both offline and online). This is exactly what the topic of Kristien Daems’ PhD was about, namely the effects of online advertisements on children and teenagers.
In October 2014 Alexander Paternoster started his PhD journey under the supervision of professor Johan Braet and professor Johan Springael. He investigated one of the most ‘appealing’ research topics of the University of Antwerp: the effect of the transport and storage conditions during the distribution of Belgian exported beer (and the economic consequences) on the beer flavour and aroma.
Daniel Mucci’s PhD project was a cooperation between the University of São Paulo and the University of Antwerp, based on a joint PhD agreement. He developed a PhD project in the domain of family firm governance.
In this column, Raf Van Gestel looks back on the nice time at the University of Antwerp through some quotes by Amos Tversky.
In her PhD, Sofie Jacobs extensively interviewed many independent fashion and furniture designers, both famous and less famous, successful and less successful as designer. Interviewing them, she discovered that they all struggled to balance their artistic and business needs.
When Toon Zijlstra was writing his Master’s thesis, he realised he wanted to become a researcher. His plan failed as the funds he was hoping for were assigned to others, luckily he got a second chance.
Her PhD helped Charlotte Reypens prepare for the next step in her career. Although a new international adventure awaits, the grass of the ‘Hof van Liere’ still looks —and will always look— very green to her.