Communication is the key to success in our everyday work. When communicating, it is essential that we adapt our message to the target group. How often has it happened to you that announcements didn’t have the effect you intended them to have? It is important to remember that when it comes to communication, the ‘one-size-fits-all’ approach never works. The stakeholders we work with are too different, as are the communication channels and language we have to select in order to get the most out of the opportunity.
Managing Internationalization in Higher Education: communication matrix
