{"id":3863,"date":"2022-04-29T10:52:20","date_gmt":"2022-04-29T10:52:20","guid":{"rendered":"https:\/\/blog.uantwerpen.be\/business-economics\/?p=3863"},"modified":"2022-05-20T07:50:31","modified_gmt":"2022-05-20T07:50:31","slug":"profcast-sascha-albers","status":"publish","type":"post","link":"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-sascha-albers\/","title":{"rendered":"\ud83c\udfa7 Sascha Albers: &#8220;Everybody has an attachment to an airline company. Just like a beer.&#8221; | Profcast #43"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3863\" class=\"elementor elementor-3863\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c97fadc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c97fadc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719ce78\" data-id=\"719ce78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9a6de elementor-widget elementor-widget-text-editor\" data-id=\"4f9a6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our\u00a0<strong>podcast<\/strong>-series \u2018Profcast\u2019, we talk with the professors of the Faculty of Business and Economics. This week, our guest is: <strong>Sascha Albers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c3f744 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c3f744\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c663364\" data-id=\"c663364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3d476f elementor-widget elementor-widget-html\" data-id=\"d3d476f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5Nqd6sZdgNx9sbd9bTYJ6S?utm_source=generator\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9c173e\" data-id=\"a9c173e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d6c5b elementor-widget elementor-widget-video\" data-id=\"16d6c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/lZSOB9PlbO0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bfc304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bfc304\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be1482b\" data-id=\"be1482b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6c9e82 elementor-widget elementor-widget-text-editor\" data-id=\"a6c9e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Professor Sascha Albers is specialized in international and strategic management.<\/h4>\n<p>Sascha: &#8220;Critial people would say that it entails everything and nothing. Strategic management is looking at why some firms perform consistently better than others. We try to indentify the causes: what do they do different, or in a different way. What makes more profitable, more efficient or more agile than other firms? We can study a lot of things that are highly relevant for managers and stakeholders of firms.<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&#8220;<\/span><\/p>\n<h4>Professor Albers likes flying, and he likes researching strategic air transport management.\u00a0<\/h4>\n<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Sascha: &#8220;In Europe, airline managers consider that it is important to keep the national brand, even if it would be much more efficient from communication perspective to consolidate everything to just one brand. KLM, Air France, Lufthansa &#8230; they all have kept their individual, national brands and still market them. Because people in a country feel an attachment to that brand, and would turn away from the company if it would not maintain the national brand. I think everybody has an attachment to an airline brand, just like everyone has a favorite beer. I have grown up with Lufthansa and I have good relations with Lufthansa. So yes, I like Lufthansa a lot.<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&#8220;<\/span><\/p>\n<h4>The article &#8216;<a href=\"https:\/\/hdl.handle.net\/10067\/1649120151162165141\" target=\"_blank\" rel=\"noopener\">Multimarket coopetition : how the interplay of competition and cooperation affects entry into shared markets<\/a>&#8216; was written by Sascha Albers.<\/h4>\n<p>Sascha: &#8220;Many firms meet eachother in several markets. If you look at General Motors and Volkswagen: they meet eachother not only in Belgium, Germany and The Netherlands, but also in many other geographical markets. And also in different product markets: trucks, vans, cars, sport cars &#8230; It creates different arenas in which they can play with eachother. If we decrease the price for a product in Belgium, our competitor can react in Belgium, but also in a different market. So, a certain competitive move in one market can lead to reactions in many different market. If you make that choice, you might see impact on many important other markets.&#8221;<\/p>\n<p><span style=\"font-weight: bold;\">Listen to the episode with Sascha Albers on Spotify, Apple Podcasts, DS Podcast-app, YouTube or SoundCloud:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a866e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a866e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4fd0e8\" data-id=\"d4fd0e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f50e3d e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"5f50e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-spotify elementor-repeater-item-8f2e132\" href=\"https:\/\/open.spotify.com\/episode\/5Nqd6sZdgNx9sbd9bTYJ6S?si=6edcab2344154e66\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Spotify<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-apple elementor-repeater-item-039b7db\" href=\"https:\/\/podcasts.apple.com\/be\/podcast\/profcast-43-sascha-albers-about-strategic-management\/id1572265389?i=1000562725969&#038;l=nl\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Apple<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-apple\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-newspaper elementor-repeater-item-208c080\" href=\"https:\/\/podcast.standaard.be\/episode\/36028580\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Newspaper<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-newspaper\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-f7a4caa\" href=\"https:\/\/youtu.be\/lZSOB9PlbO0\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-soundcloud elementor-repeater-item-2c84d3f\" href=\"https:\/\/soundcloud.com\/uantwerpenfbe\/profcast-sascha-albers\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Soundcloud<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-soundcloud\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f60b754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f60b754\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ccb45\" data-id=\"46ccb45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7b914 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4c7b914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.uantwerpen.be\/nl\/overuantwerpen\/faculteiten\/bedrijfswetenschappen-economie\/nieuws\/profcast\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover more episodes of Profcast<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In our\u00a0podcast-series \u2018Profcast\u2019, we talk with the professors of the Faculty of Business and Economics. This week, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-sascha-albers\/\" class=\"more-link\"><span class=\"screen-reader-text\"> &#8220;\ud83c\udfa7 Sascha Albers: &#8220;Everybody has an attachment to an airline company. Just like a beer.&#8221; | Profcast #43&#8243;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":3840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[69,107,105,113],"coauthors":[104],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category","tag-management","tag-podcast","tag-profcast","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Sascha Albers about strategic management &amp; multimarket coopetition<\/title>\n<meta name=\"description\" content=\"Professor Sascha Albers is specialized in strategic and international management. Listen to this podcast episode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-sascha-albers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Sascha Albers about strategic management &amp; multimarket coopetition\" \/>\n<meta property=\"og:description\" content=\"Professor Sascha Albers is specialized in strategic and international management. Listen to this podcast episode.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-sascha-albers\/\" \/>\n<meta property=\"og:site_name\" content=\"Business and Economics\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T10:52:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T07:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.uantwerpen.be\/business-economics\/wp-content\/uploads\/2022\/04\/Sascha-Albert-profcast-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lothar van Diessen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lothar van Diessen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.uantwerpen.be\\\/business-economics\\\/profcast-sascha-albers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.uantwerpen.be\\\/business-economics\\\/profcast-sascha-albers\\\/\"},\"author\":{\"name\":\"Lothar van Diessen\",\"@id\":\"https:\\\/\\\/blog.uantwerpen.be\\\/business-economics\\\/#\\\/schema\\\/person\\\/30e57a79d67f8bef535c957ba41d2f47\"},\"headline\":\"\ud83c\udfa7 Sascha Albers: &#8220;Everybody has an attachment to an airline company. 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