{"id":2296,"date":"2021-03-26T06:55:53","date_gmt":"2021-03-26T06:55:53","guid":{"rendered":"https:\/\/blog.uantwerpen.be\/business-economics\/?p=2296"},"modified":"2021-06-18T09:22:49","modified_gmt":"2021-06-18T09:22:49","slug":"profcast-annouk-lievens","status":"publish","type":"post","link":"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-annouk-lievens\/","title":{"rendered":"\ud83c\udfa7 Annouk Lievens: \u201cEen innovatie is pas echt succesvol als de eindgebruiker bereid is ervoor te betalen.\u201d | Profcast #7"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2296\" class=\"elementor elementor-2296\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c97fadc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c97fadc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719ce78\" data-id=\"719ce78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9a6de elementor-widget elementor-widget-text-editor\" data-id=\"4f9a6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In\u00a0<strong>podcast<\/strong>-reeks \u2018Profcast\u2019 laten we elke week een professor van de Faculteit Bedrijfswetenschappen en Economie aan het woord. Deze week: <b>Annouk Lievens.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c3f744 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c3f744\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c663364\" data-id=\"c663364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3d476f elementor-widget elementor-widget-html\" data-id=\"d3d476f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/6mSV2qSFKaILnXDBKMoOtH\" width=\"100%\" height=\"232\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9c173e\" data-id=\"a9c173e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d6c5b elementor-widget elementor-widget-video\" data-id=\"16d6c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/1ry6oqPYDNI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bfc304 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bfc304\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be1482b\" data-id=\"be1482b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6c9e82 elementor-widget elementor-widget-text-editor\" data-id=\"a6c9e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Annouk Lievens is marketingprofessor en doet onderzoek naar <strong>service-innovatie<\/strong>, B2B-communities, digitale innovatieplatformen, open innovatie en co-creatie.<\/p><p>Annouk: &#8220;Ik zit eigenlijk op een driehoek: marketing, innovatie en organisatie. Het gaat misschien arrogant klinken, maar de meest succesvolle innovaties zijn diegene die succesvol gelanceerd worden. Met andere woorden: diegene waarvoor de eindgebruiker bereid is ze te betalen, ze te kopen. Dat zijn marketingfinaliteiten. Veel topics zoals sustainability, innovatie, digitale transformatie, &#8230; doorkruisen alle vakgebieden van onze faculteit. Interdisciplinariteit wordt in de aanpak van problemen steeds belangrijker.&#8221;<\/p><p>Sinds 2002 doceert Annouk Lievens vakken rond <strong>e-commerce <\/strong>en<strong> digitale marketing<\/strong>.<\/p><p>Annouk: &#8220;In het begin draaide dat vooral rond de vraag of bedrijven al dan niet een goed werkende website hadden. Van social, mobile en local was toen nog geen sprake. Dat is beginnen exploderen na 2007, wanneer Apple dankzij mobile devices en apps onze hele manier van e-commerce veranderd heeft. De digitale transformatie is een trend die niet meer kan teruggenomen worden.&#8221;<\/p><p>Toen Annouk Lievens startte als professor was ze hierin als <strong>vrouw<\/strong> nog eerder een uitzondering.<\/p><p>Annouk: &#8220;In het begin van de jaren 90 gaf ik gastlessen in Den Haag en Rotterdam. Ik was dan op voorhand aangekondigd als &#8216;professor Lievens&#8217;. Toen ik arriveerde, kon je op sommige gezichten aflezen: &#8216;Oei, het is een vrouw.&#8217; Onze maatschappij attribueert eigenlijk nog steeds heel veel rechten aan mannen. Het is vaak heel onderhuids aanwezig, al heb ik aan UAntwerpen dat gevoel nooit gehad.&#8221;<\/p><p><span style=\"font-family: Roboto, sans-serif; font-weight: bold;\">Beluister de volledige podcast via Spotify, Apple Podcasts, YouTube of SoundCloud:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a866e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a866e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4fd0e8\" data-id=\"d4fd0e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f50e3d e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"5f50e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-spotify elementor-repeater-item-8f2e132\" href=\"https:\/\/open.spotify.com\/episode\/6mSV2qSFKaILnXDBKMoOtH?si=_7bhLrfVSbuN7FrAcOTwxQ&#038;utm_source=copy-link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Spotify<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-apple elementor-repeater-item-01f8ec6\" href=\"https:\/\/podcasts.apple.com\/be\/podcast\/profcast-7-annouk-lievens-over-co-creatie-en-digitalisering\/id1572265389?i=1000525425985&#038;l=nl\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Apple<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-apple\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-f7a4caa\" href=\"https:\/\/youtu.be\/1ry6oqPYDNI\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-soundcloud elementor-repeater-item-2c84d3f\" href=\"https:\/\/soundcloud.com\/uantwerpenfbe\/profcast-annouk-lievens\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Soundcloud<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-soundcloud\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f60b754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f60b754\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ccb45\" data-id=\"46ccb45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7b914 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4c7b914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.uantwerpen.be\/nl\/overuantwerpen\/faculteiten\/bedrijfswetenschappen-economie\/nieuws\/profcast\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ontdek andere afleveringen van Profcast <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In\u00a0podcast-reeks \u2018Profcast\u2019 laten we elke week een professor van de Faculteit Bedrijfswetenschappen en Economie aan het woord. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.uantwerpen.be\/business-economics\/profcast-annouk-lievens\/\" class=\"more-link\"><span class=\"screen-reader-text\"> &#8220;\ud83c\udfa7 Annouk Lievens: \u201cEen innovatie is pas echt succesvol als de eindgebruiker bereid is ervoor te betalen.\u201d | Profcast #7&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":2297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[121,37,107,105],"coauthors":[104,106],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-category","tag-innovation","tag-marketing","tag-podcast","tag-profcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor Annouk Lievens over co-creatie en digitalisering<\/title>\n<meta name=\"description\" content=\"Annouk Lievens is marketingprofessor en doet onderzoek naar service-innovatie, B2B-communities en co-creatie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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